Networked Control: Search Engines and the Symmetry of Confidence
DOI :
https://doi.org/10.29173/irie346Résumé
Search engines have become an integral part of our Internet use. They shape the way we look at the world, they provide orientation where there is none; but the maps they draw are too often hijacked by commercial interest. Search engines are less black box than black foam; functional decoupling, parasite technologies, and the embedding in the greater context of culture and society render the search act subject to overdetermination. Control is thus diluted into a dense network of human and non-human “actants” and the power of the search engine is located in a control zone rather than a control center. In order to shift power back to the public, this paper proposes the concept of “symmetry of confidence”, a new relationship between search engine companies and their users.Téléchargements
Publié-e
2005-06-01
Comment citer
Rieder, Bernhard. 2005. « Networked Control: Search Engines and the Symmetry of Confidence ». The International Review of Information Ethics 3 (juin). Edmonton, Canada:26-32. https://doi.org/10.29173/irie346.
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