Trust in Media and journalism credibility in the sea of misinformation


  • Rogério Christofoletti UFSC



Trust, misinformation, Disinformation, journalism, credibility


Public trust is a crucial factor in numerous social activities, including journalism. For journalists and news organizations, credibility serves as a prerequisite that allows for competitive distinction, public recognition, and social authority within the information market. Despite this, in recent years, there has been growing concern regarding the declining confidence in the news media. This trend also extends to other sectors of contemporary life, such as governments and companies, resulting in a crisis of institutional trust. This pervasive distrust adds to an intense atmosphere of disinformation, further undermining the consensual notions of truth and reliability, which are essential to information systems. In this article, we address the challenges associated with measuring trust in media and journalism, shed light on additional difficulties stemming from the post-truth era, and present insights into an ongoing proposal for measuring credibility in the Global South.


Bakir, V.; Barlow, D.M. (2007). Communication in the Age of Suspicion: Trust and the Media. Palgrave-Macmillan.

Blöbaum, B. (ed.) (2016). Trust and Communication in a Digitized World: Models and Concepts of Trust Research. Springer.

Blöbaum, B. (ed.) (2021). Trust and Communication: Findings and Implications of Trust Research. Springer.

Carlson, M. (2017). Journalistic Authority: Legitimating News in the Digital Era. Columbia University Press.

Curry, A. L.; Stroud, N. J. (2018). The effects of journalistic transparency on credibility assessments and engagement intentions. Journalism, pp.1-18. DOI: 10.1177/1464884919850387

Daniller, A.; Allen, D.; Tallevi, A.; Mutz, D.C. (2017). Measuring Trust in the Press in a Changing Media Environment. Communication Methods and Measures. DOI: 10.1080/19312458.2016.1271113

Fisher, M. (2022). The Chaos Machine. Little Brown and Company.

Gaziano, C.; McGrath, K. (1986). “Measuring the Concept of Credibility”, Journalism Quaterly, 63(3): 451-62

Giddens, A. (1991). The consequences of modernity. Stanford University Press.

Hawley, K. (2012). Trust: a very short introduction. Oxford University Press.

Kaiser, B. (2019). Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again. Harper Collins.

Kakutani, M. (2018). The death of truth. New York: Tim Dugan Books.

Marwick, A.; Lewis, R. (2017). Media Manipulation and Disinformation Online. Data&Society.

Masullo, G. C.; Curry, A.; Kelsey, W. (2019). Building trust: What works for news organizations. Center for Media Engagement.

Matthes, J.; Kohring, M. (2007). “Trust in News Media: Development and Validation of a Multidimensional Scale”, Communication Research, 34(2): 231-52.

Meyer, P. (1988). “Defining and Measuring Credibility of Newspapers: Developing an Index”. Journalism Quaterly, 65(3): 567-74.

O’Connor, C.; Weatherall, J. O. (2019). The Misinformation Age. How False Beliefs Spread. Yale University Press.

O’Hara, K. (2004). Trust: from Socrats to Spin. Icon Books.

Otto, K.; Köhler, A. (eds.). (2018). Trust in Media and Journalism: Empirical Perspectives on Ethics, Norms, Impacts and Populism in Europe. Springer.

Poseti, J.; Bontcheva, K. (2020a). Desinfodemia: Descifrando la desinformación sobre el COVID-19. Policy Brief 1. UNESCO.

Poseti, J.; Bontcheva, K. (2020b). Desinfodemia: Descifrando la desinformación sobre el COVID-19. Policy Brief 2. UNESCO.

Poseti, J.; Mathews, A. (2018). A short guide to the history of “fake news” and disinformation. International Center For Journalists.

Rotenberg, K.J. (2018). The Psychology of Trust. Routledge.

Unesco. (2019) Jornalismo, Fake News & Disinformation. Unesco.

Vallier, K. (2021). Trust in the polarized age. Oxford University Press.

Wardle, C.; Derakhshan, H. (2017). Information Disorder: Toward an interdisciplinary framework for research and policymaking. Council of Europe.




How to Cite

Christofoletti, Rogério. 2024. “Trust in Media and Journalism Credibility in the Sea of Misinformation”. The International Review of Information Ethics 33 (1). Edmonton, Canada.