A trench in the fight against disinformation

Interview with Sleeping Giants co-creator Nandini Jammi


  • Juliano Borges Instituto Brasileiro de Mercado de Capitais (IBMEC)
  • Arthur Coelho Bezerra Instituto Brasileiro de Informação em Ciência e Tecnologia




Disinformation, Programmatic Advertising, Regime of Information, Sleeping Giants


With the aim of gathering information for an article (recently published in Brazil) about Sleeping Giants’ fight against the political economy of disinformation, Brazilian researchers Juliano Borges and Arthur Coelho Bezerra interviewed the co-creator of the SG movement in the United States, Nandini Jammi, on October 2020. In this interview, Jammi addresses programmatic advertising, discusses the tactic found by Sleeping Giants to demonetize uninformative sites and takes a position on the responsibility of platforms to contain hate speech and disinformation on the internet. She explains how the initiative begins by targeting the disinformation site Breitbart News, and evolves into a digital civic movement that now relies on the collaborative work of unknown volunteers, including spontaneous cell creation in countries like Canada, France and Brazil.






How to Cite

Borges, Juliano, and Arthur Coelho Bezerra. 2021. “A Trench in the Fight Against Disinformation: Interview With Sleeping Giants Co-Creator Nandini Jammi”. The International Review of Information Ethics 30 (1). Edmonton, Canada. https://doi.org/10.29173/irie432.