Debilidades, Amenazas, Fuerzas y Oportunidades (DAFO) en las redes sociales

Abstract

As well as a first step in strategic planning within production realm, a SWOT analysis of a system-processproject in relationship with its environment is often carried out. Correspondingly, the different types of social networks can also be regarded as socio-technological environments used by social groups in the development of different projects; each of them with its own Strengths and Weaknesses in the use of such networks, which in turn entail generic and specific Opportunities and Threats to these groups. Furthermore, each social network, seen as a set of techniques and users, adopts forms of communication which enable/encourage the emergence, consolidation or disappearance of certain organizational models, for instance, with a different degree of horizontality, hierarchical, permeable or manipulated by the groups. These models are analyzed using organizational schemes, as particularly studied by Mintzberg who considers their design parameters and contingency factors. The paper deepens the analysis of deviations risks in the very complex systems-processes-projects which can be originated by the users of social networks – though with a high degree of uncertainty –, as well as their contribution feeding back the development of types and forms of the own social networks. Moreover, special attention is focused on synergies of different intensity in the acceleration of real changes within such social networks and their generated relationships, and particularly towards the likely creation of new systems of relations (in material and intellectual production, distribution, etc.) in all fields of economy, sociology, politics and culture.